25: Final Exam Project

I am working with Karly and Maya for my final exam project, and our product is a Canadian-themed fragrance, which has both mens' and women's' versions: True North.  We are advertising True North from the patriotism angle, trying to play a sector of the market that hasn't necessarily been explicitly targeted before when it comes to fragrance.  The idea was to create the idea that this product somehow enhances your value as a Canadian, or, to better parallel the slogan, represent the country with a bold present and respect for the past.  Our motto is "live the legacy", which essentially represents the idea of our product as a nod to the past, but simultaneously seems to say that the use of the product will also enhance your life, and make you more like those noteworthy past Canadians.  Our product is supposed to come off as a rugged yet classy thing, which is suitable for almost anyone, if they're willing to pay the (very reasonable) price of 50 Canadian dollars.