22: Canadian Pop Culture

In my opinion, to look into the heart of Canadian pop culture, we needn't look further than Molson Canadian.  As a brand, they have masterfully pinned themselves as uniquely Canadian, and represent essentially everything we as a country represent.  Through their advertisements, they have painted themselves as a benevolent entity, who appreciates family as well as a need/want to let loose and have fun.  They have no shortages of promos or free offers, and somehow they always seem to be there when an important Canada-specific event transpires (for example, giving away tickets and jerseys to the World Juniors if you could score through a little hole in their big red beer fridge).  They stay with the times, creating hashtags for themselves, the most notable of which is also the most Canadian: #anythingforhockey.  Also, they put more time into making their commercials elaborate and back storied than any other brand I can think of.  I think this is somehow supposed to elicit a subconscious underlying Canadian appreciation for hard work.  These commercials also appeal to essentially anyone with a heart, for example the group of friends who travelled thousands of kilometres into the remote jungle to bring their old buddy beer and a TV to watch the World Juniors, or the man who flew his dad by helicopter out to play hockey on a mountaintop rink to show his appreciation for the support he gave him as a child.  Through great advertising techniques, I feel that Molson Canadian has solidified themselves as almost a symbol of Canadianism, and definitely sums up Canadian pop culture.