#5: Kids and Money

I thought that this video truly highlights the difference between this generation and generations past.  The type of consumerism displayed by kids as young as twelve was reminiscent of a filthy rich business mogul, with the glaring difference being that the money is not theirs, nor within their parents' budget.  The first few minutes of the video were quite shocking to me, as it showed how little these kids seemed to know about money, and how out-of-whack their priorities were.  Honestly, most of these kids would rather buy a seventieth pair of shoes than let their own parents afford to live a comfortable life!  I was rather surprised by the social culture that everyone seemed to be treating as viable.  Every single one of those kids, whether they were richey-rich or extremely poor, mentioned something to the effect of: "You know that everyone is looking at you and judging how much your clothes are worth".  They are essentially living in a world where the idea of being rich is so desired that they have this need for random people to see them as wealthy, regardless of their actual situation in life.  As I see it, this is a social culture has never really been seen before, and will have implications if these kids continue their irrational spending into their own adult lives.